Creative Director and Graphic Designer.

Weaving creativity with strategic flair and narrative vision for the future of products and brands.
CORE COMPETENCIES:

Strategic Narrative Crafting, Graphic Design Mastery, and Visual and Brand Strategy Execution.
Future Visionary and Creative Direction Excellence.
Advanced Skills in Leadership, Design & Typography, 3D Expertise, and Profound Aptitude in Artificial Intelligence.


Work Experience:

2024 // Electronic Arts  (Vancouver, BC, Canada)
EAFC - Associate Creative Director
2024 // Universidad Nacional de Rosario  (Remote / Rosario, Argentina)
Professor in Charge - Communication & Narratives  / Fashion Design at the Faculty of Fine Arts
2022 - 2024 // Nike Inc  (Beaverton, OR, United States)
Global Football - Design Lead

2021 - 2022 // PepsiCo (London, UK)
Brand Design - Senior Brand Designer

2020 - 2021 // Adidas AG (Herzogenaurach, Germany)
Football - Graphic Design Manager

2018 - 2020 // Adidas AG (Herzogenaurach, Germany)
Brand Design Identity - Designer & Graphic Art Director

2016 - 2018 // Adidas AG (Herzogenaurach, Germany)
Brand Design Football - Art Director

2012-2016 // La Liga - Argentinian National Basketball League (Buenos Aires, Argentina)
Art Director

2012 - 2015 // Newell's Old Boys (Rosario, Argentina)
Design Director / Manager
2011-2012 // Estudio Hormiga (Rosario, Argentina)
Senior Designer

2008 - 2013 // Estudio Lunes (Rosario, Argentina)
Freelance - Owner
Education:
2016 // Universitat Autónoma de Barcelona (Barcelona, Catalunya, Spain)
Postgraduate Degree in Strategy Digital Communication
2011 // Universidad Nacional de Rosario (Rosario, Argentina)
Postgraduate Degree in Digital Communication
2009 // Universidad Nacional de Rosario (Rosario, Argentina)
Mass Communications Degree
Mentorship:

2025 // Adobe (Remote)
Official Mentor - Adobe Creative Apprenticeship 2025 

2025 // ADP List
Mentoring about Sports and Design (Check Availability Here)


Languages:
Spanish (Native)
English (Advanced)
Portuguese (Advanced)
Italian (Elementary)

JURY PANELS AND LECTURES​​​​​​​:
​​​​​​​
UNIVERSIDAD NACIONAL DE ROSARIO
Sport and Design Lecture / Speaker / December 2025.
FUTCON
Football and Creativity Festival. Buenos Aires, Argentina.
Speaker / Main Line-up / November 2025.

TYPE BRIGADE
Graphic Design Talks. Vancouver, BC, Canada.
Speaker / June 2025.

ADOBE PORTFOLIO MENTORSHIP PROGRAM
Named one of the 100 Official Mentors (2025).

740 TALKS
Podcast​​​​​​​ / Speaker / December 2024.

JIN 2024
International Innovation and Storytelling Sessions. Rosario, Argentina
Speaker / April 2024.

CODERHOUSE
Webinar - Storytelling and Design. Latin-America.
Speaker / March 2023.

ROSARIO CITY BRANDING CONTEST
Panel Member / Honorable Jury / Rosario City Branding Contest / September 2021.

UNIVERSIDAD NACIONAL DE ROSARIO
From UNR to the Global Stage​​​​​​​ / Speaker / December 2019.



MENTIONS:
TRIMARCHI (Graphic Design Festival) - Mar del Plata, Argentina.
Special Mention / Category Graphic Design / 2021 Online Festival.
ADOBE BEHANCE
Fourteen (14) times featured in “The Best of Behance”.
Graphics : June 2018 / April 2024 / Feb 2025 / June 2025 / Nov 2025 / Dec 2025
Adobe InDesign: August 2018 / July 2025
Fashion: April 2023 / October 2025 / January 2026
Product Design: April 2022
Behance.net: March 2025
Adobe Stock: June 2025

PENTAWARDS
Bronze 2023 - BRAND IDENTITY & CONNECTED PACKAGING (Best Collaboration)
Pepsi Max x Eintracht Frankfurt
PUBLICATIONS:
PELOTA DE PAPEL 4 / September 2021 / Buenos Aires (Argentina)
Illustration about Hugo’s Conte story.
SLANTED MAGAZINE / October 2021 / Karlsruhe (Germany)
Collaboration for Issues #38 and #40
ADIDAS MAKERLABS BOOK / Edition Year 2020 / Herzogenaurach (Germany)
interview & relevant projects for the brand
LONDON FLAGSHIP BOOK / November 2019 / London (UK)
Identity Design Interview

FUTCON MAG / May 2025 / Buenos Aires  (ARG)
Interview "Callegari Vs Tibabuzo"
SOCCER BIBLE / PRODUCTS HIGHLIGHTS / London (UK)
LDN Adidas Flagship 2019
Adidas NumbersUp Pack 2021
Argentina Kit FIFA WC 2022 / WWC 2023
Argentum 2021 Matchball
Adidas WCL Eindhoven
Adidas WCL Turin
Messi Special Edition 2020
Ultraboost 21
FC Barcelona 2025
Kobe X FC Barcelona 2025
Nigeria 2025 AFCON
SCCP 2025/26
Pumas T90 2025/26
FC Barcelona T90 2025/26
TOP 10 Best Away Kits 25/26
TOP 10 Best Home kits 25/26
TOP 20 Creative Soccer Culture 2025
FC Barcelona 4th kit El Clásico

Versus
Nigeria WAFCON 2025
FC Barcelona 2025/2026
Corinthians 2025/26
Argentina 2022
FC Barcelona 4th kit El Clásico

NIKE NEWSROOM
Kobe X FC Barcelona 2025
Hollywood Keepers
Nike’s 2025 National Team Kits
Nike's 2024 National Team Kits

ADIDAS NEWS
AFA W 2023
Numbers-Up EA X Adidas
AFA 2022
WCL Final Eindhoven 2023
WCL Final Turin  2022


Throughout my career, I have had the privilege of working with renowned partners and brands, including:

Adidas AG
Nike INC
EA Sports
UEFA
Disney Latinoamérica
PepsiCo
Newell's Old Boys
La Liga Nacional (Argentine National Basketball League)
Real Madrid FC
FC Barcelona
FC Bayern Munich 
Manchester United
Juventus
Flamengo
Asociación del Fútbol Argentino
DFB
NFF (Nigeria)
Among others...
↑Back to Top