Creative Director and Graphic Designer.
Weaving creativity with strategic flair and narrative vision for the future of products and brands.
Weaving creativity with strategic flair and narrative vision for the future of products and brands.
CORE COMPETENCIES:
Strategic Narrative Crafting, Graphic Design Mastery, Visual and Brand Strategy Execution.
Future Visionary and Creative Direction Excellence.
Advanced Skills in Leadership, Design & Typography, 3D Expertise, and Profound Aptitude in Artificial Intelligence.
Strategic Narrative Crafting, Graphic Design Mastery, Visual and Brand Strategy Execution.
Future Visionary and Creative Direction Excellence.
Advanced Skills in Leadership, Design & Typography, 3D Expertise, and Profound Aptitude in Artificial Intelligence.
Work Experience:
2024 // Electronic Arts (Vancouver, BC, Canada)
EAFC - Associate Creative Director
2024 // Electronic Arts (Vancouver, BC, Canada)
EAFC - Associate Creative Director
2024 // Universidad Nacional de Rosario (Remote / Rosario, Argentina)
Professor in Charge - Communication & Narratives / Fashion Design at the Faculty of Fine Arts
Professor in Charge - Communication & Narratives / Fashion Design at the Faculty of Fine Arts
2022 - 2024 // Nike Inc (Beaverton, OR, United States)
Global Football - Lead Designer
2021 - 2022 // PepsiCo (London, UK)
Brand Design - Brand Senior Designer
2020 - 2021 // Adidas AG (Herzogenaurach, Germany)
Football - Graphics for Hardware & Footwear
2018 - 2020 // Adidas AG (Herzogenaurach, Germany)
Brand Design Identity - Designer & Graphic Art Director
2016 - 2018 // Adidas AG (Herzogenaurach, Germany)
Brand Design Football - Art Director
2012-2016 // La Liga - Argentinian National Basketball League (Buenos Aires, Argentina)
Lead Art Director
2012 - 2015 // Newell's Old Boys (Rosario, Argentina)
Lead Art Director
2008 - 2013 // Estudio Lunes (Rosario, Argentina)
Freelance - Owner
Global Football - Lead Designer
2021 - 2022 // PepsiCo (London, UK)
Brand Design - Brand Senior Designer
2020 - 2021 // Adidas AG (Herzogenaurach, Germany)
Football - Graphics for Hardware & Footwear
2018 - 2020 // Adidas AG (Herzogenaurach, Germany)
Brand Design Identity - Designer & Graphic Art Director
2016 - 2018 // Adidas AG (Herzogenaurach, Germany)
Brand Design Football - Art Director
2012-2016 // La Liga - Argentinian National Basketball League (Buenos Aires, Argentina)
Lead Art Director
2012 - 2015 // Newell's Old Boys (Rosario, Argentina)
Lead Art Director
2008 - 2013 // Estudio Lunes (Rosario, Argentina)
Freelance - Owner
Education:
2016 // Universitat Autónoma de Barcelona (Barcelona, Catalunya, Spain)
Postgraduate Degree in Strategy Digital Communication
Postgraduate Degree in Strategy Digital Communication
2011 // Universidad Nacional de Rosario (Rosario, Argentina)
Postgraduate Degree in Digital Communication
Postgraduate Degree in Digital Communication
2009 // Universidad Nacional de Rosario (Rosario, Argentina)
Mass Communications Degree
Mass Communications Degree
Languages:
Spanish (Native)
English (Advance)
Portuguese (Advance)
Italian (Elementary)
English (Advance)
Portuguese (Advance)
Italian (Elementary)
MENTIONS:
ROSARIO CITY BRANDING CONTEST
Panel Member / Honorable Jury / Rosario City Branding Contest / September 2021.
ROSARIO CITY BRANDING CONTEST
Panel Member / Honorable Jury / Rosario City Branding Contest / September 2021.
TRIMARCHI (Graphic Design Festival) - Mar del Plata, Argentina.
Special Mention / Category Graphic Design / 2021 Online Festival.
Special Mention / Category Graphic Design / 2021 Online Festival.
ADOBE BEHANCE
Featured in “The Best of Behance” Graphic Design / June 2018 / April 2024 / February 2025
Featured in “The Best of Behance” Adobe InDesign / August 2018.
Featured in “The Best of Behance” Fashion / April 2023
Featured in “The Best of Behance” Product Design / April 2022
Featured in "The Best of Behance" Behance.net / March 2025
PENTAWARDS
Bronze 2023 - BRAND IDENTITY & CONNECTED PACKAGING (Best Collaboration)
Pepsi Max x Eintracht Frankfurt
Featured in “The Best of Behance” Graphic Design / June 2018 / April 2024 / February 2025
Featured in “The Best of Behance” Adobe InDesign / August 2018.
Featured in “The Best of Behance” Fashion / April 2023
Featured in “The Best of Behance” Product Design / April 2022
Featured in "The Best of Behance" Behance.net / March 2025
PENTAWARDS
Bronze 2023 - BRAND IDENTITY & CONNECTED PACKAGING (Best Collaboration)
Pepsi Max x Eintracht Frankfurt
PUBLICATIONS:
PELOTA DE PAPEL 4 / September 2021 / Buenos Aires (Argentina)
Illustration about Hugo’s Conte story.
Illustration about Hugo’s Conte story.
SLANTED MAGAZINE / October 2021 / Karlsruhe (Germany)
Collaboration for Issues #38 and #40
Collaboration for Issues #38 and #40
ADIDAS MAKERLABS BOOK / Edition Year 2020 / Herzogenaurach (Germany)
interview & relevant projects for the brand
interview & relevant projects for the brand
LONDON FLAGSHIP BOOK / November 2019 / London (UK)
Identity Design Interview
Identity Design Interview
SOCCER BIBLE / PRODUCTS HIGHLIGHTS / London (UK)
Adidas NumbersUp Pack 2021
Argentum 2021 Matchball
Messi Special Edition 2020
Ultraboost 21
Throughout my career, I have had the privilege of working with renowned partners and brands, including:
Adidas AG
Nike INC
EA Sports
UEFA
Disney Latinoamérica
PepsiCo
Newell's Old Boys
La Liga Nacional (Argentine National Basketball League)
Real Madrid FC
FC Barcelona
FC Bayern Munich
Manchester United
Juventus
Flamengo
Asociación del Fútbol Argentino
DFB
NFF (Nigeria)
Among others...
Adidas NumbersUp Pack 2021
Argentum 2021 Matchball
Messi Special Edition 2020
Ultraboost 21
Throughout my career, I have had the privilege of working with renowned partners and brands, including:
Adidas AG
Nike INC
EA Sports
UEFA
Disney Latinoamérica
PepsiCo
Newell's Old Boys
La Liga Nacional (Argentine National Basketball League)
Real Madrid FC
FC Barcelona
FC Bayern Munich
Manchester United
Juventus
Flamengo
Asociación del Fútbol Argentino
DFB
NFF (Nigeria)
Among others...