EL PESO DEL LEGADO
Los ICONS conforman el Salón de la Fama global de FC, un honor excepcional reservado para aquellos cuyas carreras transformaron el fútbol en todo el mundo.
Su legado no solo se recuerda: se construye en capas a lo largo del tiempo. Momentos icónicos, trofeos e influencia se acumulan hasta asegurarles un lugar permanente en la historia del fútbol.
Los ICONS conforman el Salón de la Fama global de FC, un honor excepcional reservado para aquellos cuyas carreras transformaron el fútbol en todo el mundo.
Su legado no solo se recuerda: se construye en capas a lo largo del tiempo. Momentos icónicos, trofeos e influencia se acumulan hasta asegurarles un lugar permanente en la historia del fútbol.
LAYERED IN GLORY
ICONS are FC’s global Hall of Fame, a rare honour reserved for the few whose careers changed football around the world.
Their legacy isn’t just remembered, it’s layered over time, with iconic moments, trophies, and influence stacking into a permanent place in the game’s history.
Once the concept was established, we commissioned Burn and Broad in New York to develop each statue individually, working closely with each athlete on materials, poses and details.
The result was a bold, outstanding series of forms and expressions of football, pushing the campaign further than ever before. ICONS 27 stands as an iconic campaign, fittingly, for this year’s game.
Creative and Art Direction:
Luis Callegari
Design Lead:
Ravin Edrisi
Typeface Design:
Ravin Edrisi
Design Support:
Kaus Villojan
Production Designer:
Maria Zaman
Producer:
Shannon Morgan
Lauren Bercovich
Eoin Luc O'Cealaigh
Motion:
Emily Clullow
Franchise Marketing:
Luc Kunackey
Josh Rendle
Agency:
Burn and Broad
https://burnandbroad.com/
Luis Callegari
Design Lead:
Ravin Edrisi
Typeface Design:
Ravin Edrisi
Design Support:
Kaus Villojan
Production Designer:
Maria Zaman
Producer:
Shannon Morgan
Lauren Bercovich
Eoin Luc O'Cealaigh
Motion:
Emily Clullow
Franchise Marketing:
Luc Kunackey
Josh Rendle
Agency:
Burn and Broad
https://burnandbroad.com/
