EN//
The World’s Game is an integrated branding system created for the FC26 World Cup-inspired update.
The World’s Game is an integrated branding system created for the FC26 World Cup-inspired update.
Rooted in the DNA of football and elevated through the FC visual language, it brings together bold color, cinematic renders, motion, and modular assets to capture the energy, scale, and excitement of the world’s biggest football competition.
ES//
The World’s Game es un sistema integral de branding creado para el update de FC26 inspirado en la Copa del Mundo.
The World’s Game es un sistema integral de branding creado para el update de FC26 inspirado en la Copa del Mundo.
Arraigado en el ADN del fútbol y elevado a través del lenguaje visual de FC, combina color, renders cinematográficos, motion y assets modulares para capturar la energía, la escala y la emoción de la competencia más grande del mundo.
Head of Creative:
Ben Prout
Creative Director of Design:
Luis Callegari
Creative Director:
Trevor Conrad
Creative Team:
Georgia Paes
Andrew Mitchell
Joelle Woodson
Design Team:
Rav Edrisi
Kaus Villojan
Keyaan Vegdani
Producer:
Andy Gilloley
Jack Wright
Lauren Bercovic
Shannon Morgan
Agencies:
Uncommon
Dixon Baxi
The New Company
Ben Prout
Creative Director of Design:
Luis Callegari
Creative Director:
Trevor Conrad
Creative Team:
Georgia Paes
Andrew Mitchell
Joelle Woodson
Design Team:
Rav Edrisi
Kaus Villojan
Keyaan Vegdani
Producer:
Andy Gilloley
Jack Wright
Lauren Bercovic
Shannon Morgan
Agencies:
Uncommon
Dixon Baxi
The New Company
