EN//
This was a workflow where, behind a simple outcome, lies a complex and extensive process in terms of tool combination and image curation.
The image selection took place in two stages: the photographic selection itself (following a defined direction) and the digital retouching through AI tools. In this case, AI was used both as an image generator and as a filter. The selection was carried out using stock photography as well as images generated with the same aesthetic in MidJourney and Krea.
Then the digital curation process began, refining the retouching and final style in Vizcom. Once the results were achieved, the animation was developed in Sora, Runway, and Vizcom until reaching the desired outcome.
The challenge here was to work with prompts that generated organic movement with consistent speed across all videos so that the language felt unified.
This was a workflow where, behind a simple outcome, lies a complex and extensive process in terms of tool combination and image curation.
The image selection took place in two stages: the photographic selection itself (following a defined direction) and the digital retouching through AI tools. In this case, AI was used both as an image generator and as a filter. The selection was carried out using stock photography as well as images generated with the same aesthetic in MidJourney and Krea.
Then the digital curation process began, refining the retouching and final style in Vizcom. Once the results were achieved, the animation was developed in Sora, Runway, and Vizcom until reaching the desired outcome.
The challenge here was to work with prompts that generated organic movement with consistent speed across all videos so that the language felt unified.
Copa América Poster Collection
Tools:
Footage:
Getty Images
MidJourney
Krea.ai
Vizcom
PH Edition:
Vizcom
VSCO
Motion:
After Effects
Vizcom
Sora
Cinema 4D
Mockups:
Mockup Republic
Adobe Stock
Midjourney
Typeface:
Sequel Sans Variable
This is a personal project with no commercial use, belonging to the author.
For any use or inquiries, please contact: luiskale@icloud.com
Footage:
Getty Images
MidJourney
Krea.ai
Vizcom
PH Edition:
Vizcom
VSCO
Motion:
After Effects
Vizcom
Sora
Cinema 4D
Mockups:
Mockup Republic
Adobe Stock
Midjourney
Typeface:
Sequel Sans Variable
This is a personal project with no commercial use, belonging to the author.
For any use or inquiries, please contact: luiskale@icloud.com