Audi / Le Tour

A minimalist and experimental vision of the Tour de France, where 3D and AI shape a strong typographic and visual identity. The project captures the essence of motion, endurance & simplicity, transforming the race into a contemporary design language.

THE BIKE

The process started with the bicycle: designing something futuristic, yet still believable.
I used Vizcom and Flora together to explore how Audi’s design language could translate into a bicycle — clean forms, precision, lightness, and a constant sense of speed.
An exploration of how complexity and simplicity can coexist within a single object.
THE EQUIPMENT

For the suit and accessories, the inspiration comes from motorcycle racing and its protective gear, reimagined for cycling. Semi-rigid, aerodynamic, ultra-lightweight materials shape a silhouette that combines protection, style, and a constant sense of speed.




Tools:

Footage:

MidJourney
Krea.ai
Vizcom

PH Edition:
Vizcom
VSCO

Motion:
After Effects
Vizcom
Cinema 4D

Mockups:
Mockup Republic
Adobe Stock
Midjourney

This is a personal project with no commercial use, belonging to the author.
For any use or inquiries, please contact: luiskale@icloud.com

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